Beyonce To Launch Heat

Posted at 12/21/2009 by 0 Comment

beyonce100According to People:

Beyoncé’s first fragrance, Beyoncé Heat, doesn’t arrive in stores until February, but the singer says her fans already love it — and she loves it, too! “I’m so happy with it,” the singer tells WWD. “I’ve been working on it for a while now. I was on tour for a year, and I have meet-and-greets with fans. I’ve never in my life gotten so many compliments. Coty has their own testing, but that was my testing! The fans loved it. They were like, ‘I love that, I’m getting that, why isn’t it out right now? I need it!” The singer took inspiration for the fragrance’s name from previous tours, explaining, “A lot of my performances have had fire involved, so we thought ‘Heat.’ Also, red is one of my favorite colors, as is gold.”

The singer looked to the past for the bottle’s design. “I wanted something with an antique yet modern feeling,” she said. “Even with my wardrobe, I always try to find things that have a little bit of something vintage, yet still timeless and classic.” Beyoncé, who has been the face of Tommy Hilfiger’s True Star and Giorgio Armani’s Emporio Diamonds fragrances, said it was the first time she started from scratch on a project. “Everything, from the bottle design to the name and the ideas for the commercials–that’s me. When I commit to something, I do it 100 percent,” she said. Beyoncé Heat, with top notes of red vanilla orchid, magnolia, neroli and blush peach, will include eaux de parfum in three sizes, as well as a sparkling body lotion, priced between $39-$59. Look for it in department and specialty stores, like Macy’s. Read more about Beyoncé at WWD.com.

Category : Celebrity News
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