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Report: Twitter More Popular With Blacks

According to a new report by Edison Research, 24% of Twitter users are African-American. That number is pretty astounding when you consider that Blacks make up about half that in the total US population.

Why is Twitter so popular with African-Americans? The Business Insider has some guesses we think are spot on:

Black people (and Hispanics) are much more likely to access the Internet from mobile devices. Twitter is well-suited to mobile use, and its users are more engaged with the mobile Internet than the general population by a wide margin.
More black than white celebrities are active Twitter users; Shaquille O’Neal, Oprah, 50 Cent, and P Diddy are all among the most followed accounts on Twitter. That’s great publicity for Twitter, and could be helping Twitter become more mainstream among black people.
The median age for black Americans (according to the 2000 census) is 30 years old, a full seven years younger than for white Americans. Black people therefore make up a relatively higher percentage of the population within the most relevant age groups — Twitter is most popular amongst 25-34 year-olds.

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