The Queen Returns To Hip Hop?

Posted at 07/27/2009 by 2 Comments

queen_latifah_01After releasing back to back jazz and soul standard albums, Queen Latifah will release a new album next month that will have her rapping on some of the tracks.

The album called, “Persona” will be released on August 22nd through her Flavor Unit Entertainment company.

Billboard.com recently sat down with the Queen to talk to her about everything from her new album to the scarcity of women in hip hop. Here are some key excerpts:

Billboard: How does it feel to be rapping again?

Queen Latifah: It feels good. It’s like riding a bike — once you know it, you know it. This album is definitely rooted in hip-hop, but there’s a lot of singing, too. I’ve been singing a lot over the past few years, so I wanted to bring it all under one roof. But really, I’ve always sung on my records. I was always a person who mixed a lot of melody with rhymes. It’s fun getting my feet wet again.

Billboard: This is your first time working with producers Cool & Dre. What made you decide to record “Persona” with them?

Latifah: I met them during this pilot that we did with Eve called “Bridging the Gap” about an artist getting to meet their hero. At the end of the episode, Eve and I went into the studio to make a record that Cool & Dre produced. It was just such a good vibe. They’re very creative and easy to work with, and they just took ideas that I had for my album and really made them hot. They were like, “If the music sounds good to us, it should sound good to other people.” So we went down to Miami and recorded the whole album. It’s the best place to record, with the sun and the water. You could literally jump off a jet ski and go right in the booth. There aren’t too many places you can do that.

Billboard: You also collaborated on this album with 25-year-old Ingrid Woode, who won a songwriting contest you conducted in collaboration with the People’s Choice Awards. Why did you select an unknown to write one of your songs?

Latifah: Part of my whole intention with this album, and with edging back into the urban world, is to give all the females an opportunity to make records. This girl from Ohio wrote a great song and we just went and recorded it. She actually produced it all by herself in her bedroom, but Cool & Dre helped hook up the beat for us. It’s a really nice song about friends who let you down.

Billboard: Is it harder for women to succeed in the music industry today than it was 10 or 20 years ago?

Latifah: Never since my start in this business at 17 years old have I seen it so male-dominated. It’s deplorable, to be honest. You cannot just have male voices. Not in the world, not in society, not in music. When there are no female records being played on the radio, there’s a voice that’s missing, a story that’s not being told. Labels don’t sign females to their rosters. Radio stations play only 15 or 20 records over and over again. A lot of us are in the studio now — me, Missy (Elliott), Eve, Shawnna — so I guess when we’re ready to go you’ll hear more from the females. But we really have to step up and support one another. It has to come from video channels and radio, and women have to make sure they’re supporting their sisters.

Category : Celebrity News
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2 Responses to “The Queen Returns To Hip Hop?”

  1. K.G. says:

    Interesting, I’m looking forward to hearing the new album.

  2. Sunny Dee says:

    Can’t wait for this CD! She did a few tracks on Good Morning America and this is going to be an amazing track!

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