Wendy Williams Show Renewed For Second Season

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Wendy Williams Show Renewed For Second Season

Posted at 11/17/2009 by Staff 0 Comment

wendy_williams According to a press release:

Debmar-Mercury’s The Wendy Williams Show has been renewed on the Fox Television Stations through the 2011-12 season, announced Mort Marcus and Ira Bernstein, Co-Presidents, Debmar-Mercury, and Frank Cicha, Senior Vice President of Programming, Fox Television Stations.

“We are extremely gratified by Fox’s faith in Wendy,” Marcus says. “Her substantial growth in the key ratings demos, which stations care about the most, has quickly put her program within striking distance of many of today’s most established and successful talk shows.”

Bernstein comments, “As Fox confirms with these long-term renewals, stations are willing to commit to standout, proven programming like Wendy that is capable of attracting the female viewers their advertisers most desire.”

The renewal includes Fox owned-and-operated stations in the top-markets, including New York, Los Angeles, Chicago, Philadelphia and Dallas.

Cicha added, “There was no question that we wanted to renew The Wendy Williams Show given what we’ve seen thus far in both content and ratings. We anticipate even further growth as the show continues to emerge as a key building block, and Wendy as a key personality, of our daytime landscape.”

Wendy launched nationally on the Fox-owned stations and other major groups in July 2009 for the current season, following a successful six-week, four-market preview on Fox stations the previous summer. In its second eight weeks on the air (Sept. 7-Oct. 26), Wendy has grown 23% in households in the national syndication barter rankings and posted major double-digit gains in all key demos: 43% among women 18-34, 38% with women 18-49 and 37% in women 25-54 versus its first eight weeks (July 13-Aug. 31). The talk show is sold on a cash-plus-barter basis, with 10 minutes local and four minutes national advertising time available.